Fashion Barcelona: The Brandery

The Brandery, Barcelona’s international trade show of urban and contemporary fashion, is back on 26, 27 and 28 January 2011,for its fourth edition, with fresh ideas and opportunities for making radical changes: Chances for Changes.

Exhibitions, fashion shows, contests and other activities will be featured at the next edition in hall 8 of the Fira Montjuïc exhibition centre, with brands such as Phard, North Sail, New Zeland, Esprit, American Vintage, Berenice and Custo Barcelona, which, on this occasion, will present the "Custo Growing" children's fashion collection.
It is one of the most emblematic urban settings in Europe.

The offer consisted of 4 areas:

The Cathedral: dedicated to named designers.

The Loft: for brands with a high design or trend-driven component.

The Warehouse: featuring the world of Denim.

The Stadium: focusing on the sport & street world: action sport, street culture, sport style and performance fashion.

As if it were a major theatrical production, fashion is created and conceived to fascinate an audience.

Are you in the fashion bussines? are you interested in knowing what the new design trends will be, learning how to update your marketing strategies, or finding out about the most innovative projects going on in the fashion world? If you do, you can’t afford to miss The Brandery.

Urban fashion in Barcelona

If you want to know what the new trends in design will be, how to revamp your marketing strategies, or learn about the most innovative projects in the fashion industry, you can’t afford to miss The Brandery. According with their website:

A business platform and a generator of trends. It is an outstanding communications tool for buyers, distributors, salespeople and creators.
Held in Barcelona, one of the most modern, cosmopolitan and trend-setting European capitals, The Brandery offers the best investment for getting access to the southern European market.

More than 100 brand will participate in this edition. Beside the parades and the exposition, there will be spaces to develop several activities related with the fashion world.

For example, if you are interested in this business, try "The Laundry", a place for discussion and thought that brings together fashion experts and professionals. Some of the big challenges facing the sector will be under discussion, such as the use of new technologies for marketing products and creating brand value, the usefulness of fashion catwalk shows, changes in consumer profiles and new business opportunities.

Or, if you are sporty kind, maybe you prefer "The Stadium", the sport and street sector at the fair, bringing together all the brands that specialise in high-adrenaline sports, urban culture and sport style. In this space there will be daily exhibitions by the top skateboard and BMX experts and an amazing exhibition of snowboards customized by the most well-known international tattoo artists.

The event will held in La Fira de Barcelona, from 27 to 30 January. Come to the fair and stay in Hotel Principal, we have a place for you.